Mixed Martial Arts Group Deepens Digital Finance Strategy With Trump Jr. and World Liberty Financial
Mixed Martial Arts Group Deepens Digital Finance Strategy With Donald Trump Jr. and World Liberty Financial
Mixed Martial Arts Group Limited (NYSE American: MMA), operating as MMA.INC, released a shareholder update outlining
its continued expansion into digital finance and Web3. The Company emphasized strategic relationships with
Donald Trump Jr. and World Liberty Financial as it advances a platform strategy at the intersection of combat sports,
technology, and digital finance.
From combat-sports platform to digital infrastructure
Management described 2025 as a pivotal phase in MMA.INC’s evolution—from a combat-sports-focused payments and digital marketing platform
toward a broader, globally scaled strategy combining fan engagement, identity, and transactional infrastructure. The Company highlighted a focus on
building durable platform capabilities, strengthening relationships, and positioning the business for long-term scalability.
- Appointed Donald Trump Jr. as Strategic Advisor to strengthen external visibility and strategic profile.
- Executed a strategic MOU with World Liberty Financial to co-develop the MMA.INC token ecosystem and integrate the USD1 stablecoin as a transactional foundation.
- Expanded an advisory group with blockchain and digital finance specialists to support token architecture and governance.
- Welcomed JellyC (Australia-based digital asset manager) as an investor, providing capital and technical validation.
- Acquired BJJLink, described as a premier digital platform supporting inroads into the U.S. martial arts market.
- Reported that high-margin SaaS subscription revenue surged following the BJJLink acquisition.
- Expanded partnership with UFC Gym to adopt BJJLink’s gym management software across new UFC Gym BJJ locations and deliver MMA.INC programs across 150+ UFC Gym locations.
- Emphasized a disciplined capital structure, described as debt-free and comprised of common equity.
A large, fragmented ecosystem—now being unified
MMA.INC’s stated objective is to digitally unify a highly fragmented combat sports ecosystem—enabling identity, rewards, commerce, and participation through a single scalable platform.
The Company cited a global footprint that includes 5M+ social followers, 530,000 user profiles, 75,000+ active students, and 800 verified gyms across 16 countries.
The platform strategy is designed to convert training, coaching, streaming, and broader fan engagement into on-chain participation with real-world utility—an approach framed as “participation as currency,”
emphasizing merit-based rewards rather than speculation.
2026: token deployment, stablecoin integration, and operating scale
Looking forward, management positioned 2026 as an execution year, with token deployment, platform expansion, stablecoin integration, and ecosystem activation
described as already underway. The stated goal is to move from strategic build-out to operating scale, supported by a balance sheet management believes is structured for long-term value creation.
Readers should review filings and disclosures and consult professionals as appropriate.
